MOATAZ AL-ATTAR

Services that connect strategy with delivery.

Engagements tailored to the marketing challenges, resources and priorities of your organization.

CORE EXPERTISE

Market assessment, positioning, go-to-market planning, marketing roadmaps and performance frameworks.

Senior marketing direction, function setup, team coordination, agency oversight and performance governance.

ATL, BTL and digital campaigns, creative production, brand activations, exhibitions and campaign coordination.

CRM and lead workflows, marketing automation opportunities, digital platforms, analytics and practical AI-enabled processes.

WAYS TO WORK TOGETHER

Choose the right level of support.

Project-based

Marketing assessment, positioning, strategic priorities and a 90-day action plan.

Typical deliverables:

Strategic assessment, recommendations, action roadmap and KPI framework.

Monthly retainer

Ongoing senior marketing direction, team coordination, planning and performance governance.

Typical deliverables:

Marketing operating plan, management sessions and performance reviews.

Project-based

Campaign planning, supplier coordination, creative oversight, production management and reporting.

Typical deliverables:

Campaign plan, creative brief, timeline, budget and reporting.

Milestone-based

Design of marketing processes, roles, team structure, workflow and technology priorities.

Typical deliverables:

Operating model, responsibilities and transformation roadmap.

Monthly retainer

Regular executive marketing advisory, strategic reviews and decision support.

Typical deliverables:

Advisory sessions, recommendations and action summaries.